Asmar Equestrian taking a leadership role in supporting the future of Equestrianism

Today, kids are more engaged, informed, and capable than ever before. They show compassion, resilience, and incredible courage, which exemplifies being a true role model. There are innumerable examples of youth coming forward to forge a better world, filling a void left by those role models we’d usually look up to. Equestrianism is no exception. Asmar Equestrian is helping to shape the future of equestrianism by inspiring the next generation of equestrian role models with their new Youth Collection.

Asmar Equestrian is a global equestrian brand aimed at empowering riders to feel confident and prepared with functional and stylish equestrian apparel and accessories. Behind the brand is founder Noel Asmar, who is an avid equestrian and a mother of three. She embraces the equestrian lifestyle in all areas of her life. Noel Asmar has been brought up around horses and has always felt a kinship with them. She has a strong devotion to the equestrian industry, which drives her desire to design innovative pieces that improve a rider’s experience, in and out of the ring.

Being a proud owner of two horses, Noel Asmar is well-familiar with the challenges that come with the territory - from throwing hay and early morning mucking to feeding horses in rain or shine. This equestrian lifestyle has played a significant role in inspiring her to create collections that help riders exceed.

Asmar Equestrian has always been about empowering riders and supporting them throughout their journey. Established in 2011, Asmar Equestrian has been creating functional and stylish equestrian apparel for both women and men. Continuing to celebrate equestrian community, creativity, and the voices of the future, they launched their first youth clothing line to empower and help kids unlock their full potential. The goal is to amplify the voices of young role models to prove that every young equestrian can make a difference and contribute to shaping the future of equestrianism. 

Asmar Equestrian has also been advocating for more eco-friendly and sustainable fashion and has made great strides in moving towards a more sustainable future with a sustainable collection. Their SS21 Collection, upcoming FW21 Collection, and Youth clothing line include recycled or sustainable materials in more than half of the styles. 

Through this initiative, Asmar Equestrian continues to empower the next generation of resilient, caring equestrians who represent and inspire a more inclusive global future.